Today’s interview is with Nick Hague, Director and Chairman of B2B International, a leading global B2B market research and consulting specialist, and author of a couple of books. Nick joins me today to talk about his new book that he has co-authored with Paul Hague, his father: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX, how it came about and what we can learn from it.
This interview follows on from my recent interview – The potholes of scaling customer support and service – Interview with Michael Redbord of HubSpot – and is number 265 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Nick:
Nick Hague is a founder of B2B International. After graduating in geology from Manchester University, Nick joined his father (Paul; co-author) when B2B International was formed. Over the last two decades Nick has made his name as an expert in customer experience market research. He is chairman of B2B International and has co-authored the bestselling book on market research – Market Research In Practice.
Check out and grab a copy of B2B Customer Experience: A Practical Guide to Delivering Exceptional CX, check out the work that B2B International do, connect with him on LinkedIn here and say Hi to him on Twitter @Nick_HagueB2B.
Thanks to Pixabay for the image.