Today’s interview is with Brian Solis, Principal Analyst and Futurist at Altimeter, a Prophet Company. Prophet is a consultancy that helps clients find better ways to grow by creating relevant brands and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force. Brian joins me today to talk about the state of customer experience, digital maturity, digital transformation, digital Darwinism and the future of customer experience.
This interview follows on from my recent interview – CMOs, collaboration, customer experience and the real-time data imperative – Interview with Thom Gruhler – and is number 247 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Brian:
Brian Solis is a principal analyst at Altimeter, a Prophet Company. He’s a business strategist and futurist who creates new media strategies and frameworks that build bridges not only between companies and their customers, but also with employees and key stakeholders. Prior to joining Altimeter, Brian led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups since 1999 as Principal of FutureWorks.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
Brian was named an “Influential Leader” by CRM Magazine in 2010, and one of “Silicon Valley’s 40 Under 40” in 2008. Brian actively contributes to Fast Company, BusinessWeek, Ad Age, Harvard Business Review and Mashable; and is a best-selling author.
He is also an award-winning author, prominent blogger/writer, and keynote speaker.
You can find out more about Altimeter and Prophet here and here and do check out Brian’s own site here and his books here. Also, connect with Brian on LinkedIn here and say Hi to him on Twitter @briansolis.
Thanks to Pixabay for the image.