As is the norm around this time of year, there is a rise in the number of people thinking about forecasts or predictions about what will happen next year.
You know the sort of thing:
Normally, I get to this time of year I often find myself thinking….
Blah, blah. Blah, blah, blah. Blah. Blah.
Why is that, you might ask?
Well, I was talking about this to Oisin Lunny, Chief Evangelist from OpenMarket the other day.
Admittedly, it was a bit of a rant but the point that we landed on, I hope, is an interesting one.
What we found ourselves asking was:
What would happen if rather than focusing on trying to be cool, we flipped things around?
What would happen if companies focused on being boring instead?
Let’s look at the evidence:
So, when we consider all of this, surely we have to ask……what has changed?
Have we moved forward? Are things better?
Therefore, I think we need to consider throttling back on our obsession with what’s next, what’s new and what’s hot and start to focus more on the present.
Moreover, with the economic environment looking like it is set to get tighter, particularly in the UK, over the coming year, focusing on the present, being brilliant at the basics and delivering better and more consistent outcomes for customers and employees seems like a great option and one that, I hope, we see more of.
So, how about over the coming year we focus on being boring instead of being cool?
Perhaps, we may end up making boring cool.
If nothing else we could end up with a cool hashtag: #boringiscool
How cool would that be.
This post was originally published on Forbes.com here.
Thanks to Pixabay for the image.