Today’s interview is with Arnaud de Lacoste, Chief Marketing Officer of Sitel and Founding Partner of Group Acticall, a world leading provider of customer experience management & business process outsourcing solutions. Arnaud joins me today to talk about data, big and small, causation and correlation, the use of AI, the impact on insight and what brands should be doing to better connect with their customers.
This interview follows on from my recent interview – The Future Of Work, Workforce Experience and Being Digital – Interview with Erica Volini – and is number 242 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Arnaud:
Arnaud de Lacoste assumed the newly-created role of Chief Marketing Officer in January 2016 in the new combined organization that is Acticall and Sitel as they continue their commitment to reshaping the Customer Experience Management industry for the future and to transforming the industry.
As a founding partner and shareholder of Group Acticall, Arnaud de Lacoste assumed this role of Chief Marketing Officer to focus on enhancing the global marketing of the organization and designing a robust marketing strategy.
Prior to the acquisition of Sitel by Group Acticall in September 2015, he had founded over 20 years ago the French start-up company Acticall with his two partners in France: Laurent Uberti and Olivier Camino. He held the position of Chief Marketing Officer and has been instrumental in the development of Group Acticall’s business and in designing an efficient and consistent marketing strategy.
Mr de Lacoste is a graduate of SKEMA Business School Sophia Antipolis in France where he met his two founding partners.
Thanks to Pixabay for the image.