Today’s interview is with Rob Tarkoff, President and CEO of Lithium Technologies, a digital customer experience platform company. Their technology both powers some of the world’s largest online communities and helps some of the worlds largest brands with social customer care and publishing. Rob joins me today to talk about some recently published research, engagement, what it is, what it isn’t, what brands should be doing more and less of to help them engage more with their customers and the role of communities in all of that.
This interview follows on from my recent interview – Creating a culture that stands for something and stands out – Interview with Tim Deeson – and is number 239 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Rob:
About Rob (taken from his Lithium bio here)
As President and CEO, Rob guides the strategic direction and corporate vision for Lithium. Since joining in September 2011, Rob has significantly expanded Lithium’s product portfolio, grown the company from 150 to 400+ employees, and expanded into new global regions and vertical markets. In his own words, “I want to build Lithium into a multi-generational company that is fundamentally changing the way businesses and people connect with each other.”
Rob joined Lithium from Adobe Systems, where he served as Senior Vice President and General Manager of the Digital Enterprise Solutions business unit. At Adobe, Rob pioneered Adobe’s Customer Experience Management strategy, and also led Adobe’s worldwide enterprise solution partnerships, including system integration partners and strategic ISVs.
Before Adobe, Rob held executive positions at EMC Corporation, Documentum, Inc. and Commerce One. Earlier in his career, he was an Associate Attorney at Wilson Sonsini Goodrich & Rosati where he was part of the team that took Amazon public
Rob holds a Juris Doctorate from Harvard Law School and a bachelor’s degree from Amherst College. Additionally, Rob serves on Advent Software’s board of directors and is a member of the board of advisors for the Lawrence Hall of Science, the largest public science center in the U.S.
Check out Lithium here, grab a copy of their new report: The State of Social Engagement 2017 here, say Hi to Rob and the folks at Lithium on Twitter @rtarkoff and @LithiumTech and do connect with Rob on LinkedIn here.
Thanks to Pixabay for the image.