Today’s interview is with Tom Fishburne, the Founder & CEO of Marketoonist, a cartoon studio focused on content marketing. He’s also a very popular cartoon blogger and has just published a new book called: Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. Tom joins me today to talk cartoons, marketing, his new book what’s changed and what hasn’t in the last 15 years in marketing.
This interview follows on from my recent interview – Delivering a great customer experience is not really a technology challenge any more – Interview with Mark Smith – and is number 237 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Tom:
About Tom (taken from his bio here)
Marketoonist is the thought bubble of Tom Fishburne, a veteran marketer and cartoonist.
Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. From an email to 35 co-workers in 2002, his cartoons have grown by word of mouth to reach several hundred thousand readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times.
Tom soon realized that cartoons are a remarkable form of shareable media. In 2010, he launched Marketoonist to help large and small businesses such as Google, IBM, Kronos, and Unilever reach their audiences with cartoons.
Tom is a frequent keynote speaker on innovation, marketing and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500.
Tom gave a talk at the Do Lectures about pursuing a lifelong dream of becoming a cartoonist.
Find out more at www.marketoonist.com, grab a copy of Tom’s new book (Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings), say Hi to Tom on Twitter @tomfishburne and feel free to connect with him on LinkedIn here.