Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Hunch: Turn Your Everyday Insights into the Next Big Thing, big data, decision making, where hunches come from and how we can develop our own hunches.
This interview follows on from my recent interview – How to rapidly scale and still maintain the highest customer service standards – Interview with Ed Ariel – and is number 227 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Bernadette:
About Bernadette (adapted from her bio here)
Bernadette Jiwa is the Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing, a Business Advisor, Keynote Speaker and Bestselling Author of five #1 Amazon Bestsellers.
Her blog was voted Best Australian Business Blog in 2012, Smart Company named it one of Australia’s 20 Best Business Blogs in 2014, it topped the list in 2016 and Seth Godin listed it as one of the marketing blogs he reads.
Bernadette advises, consults with and speaks to Fortune 500 companies, startups, entrepreneurs and business leaders from around the world, helping them to build their brands and become meaningful to their customers.
She’s created brand names, communication and innovation strategies and brand stories to launch and evolve bold ideas; from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non-profits and more.
Her fascination with brand storytelling and marketing began at the age of 10 in her little brother’s Action Man days—when they figured out that the collectible stars on the packaging, were just as valuable as the khaki outfits and grenades inside.
She grew up in Dublin, the storytelling capital of the world and now lives in the world’s most liveable city, Melbourne Australia, with a cafe on every corner, surrounded by brand storytelling inspiration at every turn.
Check out Bernadette’s new book: Hunch: Turn Your Everyday Insights into the Next Big Thing, the rest of her books and The Story of Telling. Finally, connect with her on LinkedIn here and say Hi to her on Twitter @bernadettejiwa.