Today’s interview is with Stan Phelps, Founder of Purple Goldfish, a think tank of customer experience and employee engagement experts. Stan joins me today to talk about his new book: Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose that he has co-authored with Graeme Newell. We talk about the book, why purpose matters to both customers and employees and also a number of ways that businesses are embracing purpose and what impact it is having.
This interview follows on from my recent interview – Trust, lean data and the rising importance of purpose as a customer preference – Interview with Jascha Kaykas-Wolff – and is number 219 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Highlights from my conversation with Stan:
Stan Phelps is the Founder of Purple Goldfish, a Forbes Contributor, IBM Futurist, and TEDx Speaker. His keynotes and workshops offered at PurpleGoldfish.com focus on how to create meaningful differentiation to win the hearts of both employees and customers.
Purple Goldfish is a think tank of customer experience and employee engagement experts, where they offer keynotes, workshops and virtual training to help organizations connect with the hearts and minds of customers and employees.
Stan is also the author of a number of books including Purple Goldfish -12 Ways to Win Customers and Influence Word of Mouth and Blue Goldfish – Using Technology, Data, and Analytics to Drive Both Profits and Prophets both of which we have featured on the podcast before.
Check out Stan’s new book: Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose, his website PurpleGoldfish.com, connect with him on LinkedIn here and say Hi on Twitter @StanPhelpsPG.