Today’s interview is with Rohit Bhargava, who is a trend curator, author of five best selling books (including the Wall Street Journal bestseller “Non-Obvious”) and founder of the Influential Marketing Group (IMG). Rohit joins me today to talk about his latest book: Non-Obvious (2017): How to Think Different, Curate Ideas & Predict the Future, what it’s about and what we can learn from it.
This interview follows on from my recent interview – Using AI and EQ to build emotional connections with customers at scale – Interview with Joshua Feast of Cogito – and is number 206 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Here’s the highlights of my interview with Rohit:
About Rohit (taken from his IMG bio page)
Rohit Bhargava is a trend curator who believes in sharing “non-obvious” ideas. He is the author of five best selling business books including Non-Obvious (Wall Street Journal bestseller in early 2015) and Likeonomics (shortlisted for Best Sales/Marketing Book of the Year by 1800CEORead.
Outside of writing, Rohit has advised hundreds of global brands as a former executive at Ogilvy and is currently founder of the Influential Marketing Group – an independent strategic consulting practice based in Washington DC.
A popular and non-boring keynote speaker, Rohit has been invited to headline events in 31 countries around the world where his popular talks have inspired audiences from 10 to 10,000 people to lead with personality, create more human organizations and even learn to predict the future.
His thinking on business trends have been viewed more than half a million times online and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine. Rohit also teaches marketing and pitching at Georgetown University and is regularly quoted as an expert in media including Harvard Business Review, The Guardian, and NPR.
He is a lifelong fan of anything having to do with the Olympics (he’s been to four so far!), actively avoids anything having to do with cauliflower (yuck!), and has dedicated his career to helping brands and leaders be more influential by embracing their humanity and personality.
Check out Rohit’s book: Non-Obvious (2017): How to Think Different, Curate Ideas & Predict the Future, email him directly at firstname.lastname@example.org, connect with him on LinkedIn here or say Hi to him on Twitter @rohitbhargava.