Over the last year, I’ve noticed a number of different groups of customers that don’t seem to be getting a lot of attention. Here are three that have stood out:
The Rich Elders.
As I mentioned before, these are only three groups that have stood out for me over the course of this year but I am sure that there are more. However, what is clear is that these three groups alone all present sizeable opportunities for the brands that are willing to pay attention to them.
Here’s hoping that in 2017 brands start paying attention to those customer groups that they have overlooked in the past.