Today’s interview is with Stephan Aarstol, Founder & CEO of Tower Paddle Boards, a direct to consumer beach lifestyle brand, based in San Diego, that started with stand up paddle board manufacturer and has now extended into surf, snorkel, bikes, skateboards etc. However, Stephan joins me today to talk about his new book: The Five-Hour Workday: Live Differently, Unlock Productivity, and Find Happiness, the idea behind it, how he has implemented it in his own firm and what has been the benefits for customers and employees.
This interview follows on from my recent interview – Over 50% of a customer’s experience is driven by how they feel – Interview with Colin Shaw – and is number 193 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to their customers.
Here’s the highlights of my interview with Stephan:
About Stephan (taken from his Tower bio)
Stephan Aarstol is an entrepreneurial thought leader and online marketing expert. With over 15 years of Internet experience, Stephan has worked with a large variety of startups, from ecommerce and medical imaging to educational toys and youth backpacking. As the CEO and founder of Tower Paddle Boards, Stephan attracted an investment from billionaire Mark Cuban on ABC’s “Shark Tank.”
Stephan founded Tower Paddle Boards in June of 2010 after picking up the sport early that year in the waves of La Jolla shores. Like anyone else whose tried the sport, he’s been hooked ever since. In 2012, Tower was named one of the top 10 success stories in the history of ABC’s “Shark Tank” by Entrepreneur Magazine.
With only four employees, Stephan has grown Tower from $3,000 revenue in 2010 to a projected 2014 revenue of $5,000,000. Before founding Tower, Stephan started a number of niche ecommerce businesses, including high-end poker chip company BuyPokerChips.com. The site began as a solo venture side job and resulted in $2.5M in sales over its first five years. Stephan is an avid backpacker and has a passion for leading revenue-increasing initiatives for startups and high-growth organizations.
Stephan holds an MBA in New Venture Management from the University of San Diego and lives in San Diego today.