Today’s interview is with Evan Carroll who is a marketing technologist, author and speaker. Evan joins me today to talk about his new book: Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets that he co-authored with Stan Phelps of 9 Inch Marketing.
Back in 2013, I spoke to Stan about a previous book in the series – What’s Your Green Goldfish? – which was number 57 in this interview series: Employee engagement is a commitment not a campaign. This time around I’m talking to Evan about what leading and smart firms are doing to leverage data and analytics in their businesses and how it is helping them drive improved performance and engagement.
This interview follows on from my recent interview – Transforming agent attrition in the contact centre through social physics – Interview with Ron Davis of Tenacity – and is number 168 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
Note: Please be aware that there is a slight echo, repeat, delay in the recording….technology!! It’s not too much of a bother, I believe. So, please persevere with it.
Highlights of my interview with Evan:
About Evan Carroll (taken and adapted and from the bio on his website)
Evan operates at the intersection of people and technology to make online and offline customer experiences more personal, more emotive and more effective. He uses his agency and in-house user experience design, product management and marketing background to help companies improve their customer experience.
Evan is co-author of the book, Blue Goldfish, which highlights businesses leveraging technology, data and analytics to do a “little something extra” to improve the experience for their customers.
A frequent speaker on all things digital, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, DIG South, the American Marketing Association and the Direct Marketing Association.
Evan holds MS and BS degrees from UNC-Chapel Hill’s School of Information and Library Science. He currently serves as Past President for the Triangle American Marketing Association and sits on the advisory board for the Triangle User Experience Professionals Association.
You can find out more about Evan at www.evancarroll.net and connect with him on Twitter @evancarroll and LinkedIn here. But, also don’t just connect……grab a copy of Evan and Stan’s new book: The Blue Goldfish too.