Today’s interview is with Paige O’Neill who is Chief Marketing Officer of SDL, a global Customer Experience software solutions provider. Paige joins me today to talk about SDL’s latest global Customer Experience Thought Leadership research into when Customer Experience fails (and when it triumphs), exactly what happens, and why?
This interview follows on from my recent interview – How we transformed our organisation and our customer experience – Interview with Damian Thompson of Principality Building Society– and is number 153 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
Highlights of my interview with Paige:
About Paige (taken from her SDL bio)
As Chief Marketing Officer of SDL, Paige brings almost 20 years of experience in senior marketing roles. She uniquely combines product marketing expertise with an extensive background in communications and PR and a passion for developing thought leadership programs that build strong awareness and differentiate companies from the competition.
Prior to SDL, Paige served for over three years as Vice President of Marketing for integrated marketing leader Aprimo. Her thought leadership, messaging, demand generation and communications programs contributed to rapid growth and a successful acquisition by Teradata. Paige also served as the CMO for two early-stage startups, Aravo Solutions and GreenRoad Technologies, as well as for PHH Arval, where her efforts contributed to an acquisition attempt by GE. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.