Today’s interview is with Guy Letts, founder and Managing Director of CustomerSure, a cloud based software firm that helps businesses gather feedback from their customers – not as an annual marketing exercise but as part of day-to-day business. Guy joins me today to talk customer reviews, customer feedback, a better way to do it and that most firms are doing it wrong.
This interview follows on from my recent interview: Brands with purpose build better relationships with their customers – Interview with Jeremy Waite – and is number 143 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
Highlights of my interview with Guy:
About Guy (taken from his Customersure bio)
Guy gave up a comfortable job at Sage to set up CustomerSure. Soft-spoken and empathetic, Guy believes in the power of happy customers.
At Sage, he helped turn around a business unit losing 10% of its customers each year. He did this by ditching annual surveys and making customer feedback part of daily business.
In his free time, Guy chauffeurs two teenage children around. He also bakes a delicious focaccia with rosemary, olive oil and salt.
You can find out more about CustomerSure and sign up for a free trial here.