Today’s interview is with Mark Earls, a writer and consultant to business and government on marketing and communications as well as being a leading thinker on brands and behaviour. He joins me today to talk about his new book: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas.
This interview follows on from my recent interview: Customer experience: UK brands are 2-3 years behind the US – Interview with David Conway of Nunwood – and is number 141 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.
Highlights of my interview with Mark:
About Mark (taken from his HerdHQ bio)
Mark Earls (aka HERDmeister) is a pioneering and award-winning writer and consultant on marketing, communications and behaviour change.
He has written a number of highly influential books and articles like HERD and I’ll Have What She’s Having which apply insights from contemporary behavioural science to modern business and behaviour change challenges.
In particular, his work on the emerging social models of behaviour (social influence and social decision-making) are probably only 2nd by that of Young Mr Zuckerberg in making “we” vs. “me” popular and useful.
While Mark spent the first half of his career working for creative businesses like the revolutionary St Luke’s and the unstoppable Ogilvy, he now works independently in collaboration with others (Alex Bentley and Smithery).
He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also an ambassador for The School of Life, having been a strong supporter since the start.
Pick up a copy of Mark’s book here: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas, connect with him on LinkedIn here, check out his work and blog at www.herdhq.com and say to him Hi on Twitter: @herdmeister