Today’s interview is with Melvin Brand Flu, Partner and Director of Strategy and Business Design at Livework, a leading service design company. Melvin joins me today to talk about the work that Livework do and some of the research that they are doing around irritation curves.
This interview follows on from my recent interview: Customer service by email and differences across geographies – Interview with Laurence Chami of Eptica– and is number 129 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Melvin:
About Melvin (taken from his Livework bio)
For the last 24 years I have worked for global brands, governments, and small businesses across the continents, delivering high impact projects and programmes in various sectors. My background is a mix of strategy, business, IT, marketing, and change management.
Over the years I developed the ability to understand, imagine, and communicate across all the different objectives, structures, hierarchies and politics that make up an organisation. With my direct and inclusive style I have delivered complex projects and turned around failing programmes.
Our business and service designers understand very complex business situations and help create solutions that are elegant in their simplicity and yet deliver tremendous value to clients and their customers. Together with our teams, I ensure there is a viable strategy and approach to deliver results to the business.
The liveworkers have inspired and challenged me, to the degree that I joined the company as a partner in 2012 with the goal of creating breakthrough business innovations and results for our clients and our clients’ customers. I also like cake.