Today’s interview is with Ted Coiné and Mark Babbitt, co-authors of a new book called: A World Gone Social: How companies must adapt to survive. They join me to talk about their book, the challenges that they see many firms facing, how to address these challenges and why customer service is not only an issue for whole organisations but is also a leadership issue.
This interview follows on from my recent interview: Find and fix customer problems by hiring a Customer Advocacy Manager – Interview with Carey Smith and Dave Waltz of Big Ass Fans – and is number 123 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Ted and Mark:
About Ted Coiné
Ted Coiné is co-founder of Switch and Shift, a leadership community that believes organizations – in order to thrive in the Social Age – must build trust-based relationships, lead with purpose, and enable employees to do work that matters.
A noted blogger and speaker, Ted was recently named a Forbes Top 10 Social Media Power Influencer.
Ted lives with his wife and two daughters in Naples, Florida.
Say Hi to Ted on Twitter @tedcoine
About Mark Babbitt
Mark Babbitt is CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a Top 5 Online Community for Starting Your Career.
A prolific blogger and speaker, he is also President of Switch and Shift and a co-founder of ForwardHeroes.org.
Mark is the father of five and a grandfather; he and his wife call Seattle home.
Say Hi to Mark on Twitter @MarkSBabbitt
Finally, check out the book’s website at aworldgonesocial.com.