Today’s interview is with Geraldine McBride, CEO of MyWave, a next generation CRM solution that puts the customer in charge of their data and their experience.
Geraldine joins me today to talk about MyWave, the emerging Personal Information Management (PIM)/Customer Managed Relationship (CMR) space and how we are moving from the era of CRM (Customer Relationship Management) to the era of CMR (Customer Managed Relationships), where the customer is now in the driving seat.
This interview follows on from my recent interview: Five key trends that will define the future of customer service – Interview with David Mattin of trendwatching.com – and is number 121 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Geraldine:
About Geraldine (adapted from her MyWave bio)
Geraldine is CEO and founder of MyWave. New Zealander Geraldine McBride is best known for her high profile career at business software giant SAP, which culminated in 2012 with her role as President of SAP’s North American region, responsible for around one third of the company’s global revenues of $US14 billion.
In 2013, Geraldine moved back to New Zealand to focus on co-founding a global next-generation technology company called MyWave – a first mover business leading a paradigm shift in the way enterprises do business with their customers. In addition to carrying out numerous speaking engagements, she serves as a board director for listed public companies including Sky Television and Fisher & Paykel Healthcare.
You can find out more about MyWave via their website, whilst prospective customers, partners and investors can email Geraldine at firstname.lastname@example.org, connect with her on LinkedIn here and do say Hi to them on Twitter @mywaveme.