Today’s interview is with Adrian Collins, the MD of Ziggurat Brands. Adrian joins me today to talk about innovation and a business and set of products (bac<) that they have developed that aims to transform back-care in the UK.
This interview follows on from my recent interview: Customer engagement and lessons from the Scottish poet, Robert Burns – Interview with Jamie Anderson of SAP – and is number 116 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Adrian:
About Adrian (adapted from his LinkedIn bio)
Adrian has over 30 years experience gained in both agency and client side roles on global, national and entrepreneurial brand creation and development.
He has led teams on commercially successful projects, gaining 7 DBA Commercial Effectiveness awards in the last 6 years.
For 25 years at Ziggurat he has been fortunate to have worked with a diverse range of clients and brands and has grown to love brands. The challenges of attracting and retaining consumers for his clients’ brands have kept him wonderfully busy. For the global players such as Pepsico, Unilever and GSK to the upstarts such as Higgidy, the startups such as bac< and the property players such as Berkeley he has had a significant commercial impact on many companies and brands.
The Handsome business is that one that all marketeers want to do; our own brand.The bac< brand he created has set out with the ambition of becoming the beacon brand in the area of spinal care. Launched in September 2013 with significant venture financing the ‘bac<‘ brand is growing distribution ahead of expectations. Love it.