Today’s interview is with Alan Trefler, who is the Founder and Chief Executive Officer of Pegasystems, the publicly traded American software company which has several products that focus on customer service and predictive analytics. Alan joins me today to talk about his new book: Build For Change, which argues for a complete overhaul of how businesses think about and use technology to create customer-centric organizations.
This interview follows on from my recent interview: Successful innovation doesn’t have to involve a massive breakthrough in technology – Interview with Adrian Collins of bac< and Ziggurat Brands – and is number 117 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Alan:
About Alan (adapted from his Pegasystems bio)
Alan Trefler is the Founder and Chief Executive Officer of Pegasystems. He also serves as Chairman of the Pegasystems Board of Directors.
Alan’s recent book, Build for Change, describes a new generation of customers that have unprecedented power to make or break brands and the changes businesses must embrace to succeed in today’s digital world. A best-seller on 800-CEO-Read, the book has been reviewed and featured in national media outlets including Forbes, TheStreet.com, Computer Weekly and 1to1Media.
Alan has consulted extensively in the use of advanced technologies and work automation. In addition, he has been named the inventor of five issued patents for Pegasystems’ distinctive Inherited Rule-Based Architecture, which provides the framework for Pegasystems’ solutions.
Alan’s interest in computers originates from collegiate involvement in tournament chess, where he achieved a Master rating and was co-champion of the 1975 World Open Chess Championship. His passion and support for chess and the game’s community and current champions continues to this day. Alan holds a degree with distinction in Economics and Computer Science from Dartmouth College.