Today’s interview is with Dr. Jack Lewis, Managing Director and Founder of NeuroFormed and recent author, with best selling author and motivational speaker Adrian Webster, of Sort Your Brain out. Jack joins me today to talk about the book, what neuroscience can teach us about customer service and how customers make decisions.
This interview follows on from my recent interview: The habits of leading customer centric businesses – Interview with Bob Thompson – and is number one-hundred and six in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
About Jack (adapted from various bios)
Jack has a First Class degree in Neuroscience from Nottingham University and earned his PhD from University of London using fMRI brain scanning to investigate multisensory perception – specifically investigating where in the human brain what we see is integrated with what we hear. His most recent research in multisensory neurobiology was conducted at the Max Planck Institute in Germany and was published in the Journal of Neuroscience in September 2010.
Over the last 5 years Jack has been involved in several television projects (BBC, ITV, Channel 4, Channel 5, Discovery, National Geographic, Teachers TV, More4 and MTV) either as presenter and/or science consultant. Jack also provides neuroscience consultancy services to TV, PR, Marketing, Planning and Advertising firms via his firm NeuroFormed.
In 2014, Jack collaborated with the best selling business author and Motivational Speaker Adrian Webster to write Sort Your Brain Out – Boost Your Performance, Manage Stress and Achieve More.
You can connect with Jack on Twitter @DrJackLewis and on LinkedIn here. Finally, check out his personal website (www.drjack.co.uk), his business NeuroFormed and do check out the book: Sort Your Brain Out – Boost Your Performance, Manage Stress and Achieve More.