Today’s interview is with Jess Stephens, Director and Co-founder of TagPoints, a mobile proximity marketing platform that uses beacon technology to help retailers gain loyal customers and generate valuable data. Jess joins me today to talk about her company, their growth, customer loyalty and what they are doing differently.
This interview follows on from my recent interview: Not having contracts equalises our relationship with our customers – Interview with John Marick of Consumer Cellular – and is number one-hundred and four in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Here are the highlights of my interview with Jess:
About Jess (adapted from her LinkedIn bio)
Jess has worked in digital and mobile marketing for the duration of her career gaining a breadth of experience from the boot-strap start-up world through to established corporate brands like MoneySupermarket and Filofax.
She is currently Director and Founder of TagPoints – the mobile marketing platform that can be white-labelled for any business and is unashamedly enthusiastic about data and the difference smart analysis can make to a business.