Let me tell you a story related to a social enterprise project that I am setting up…
Why’s this important?
Well, overall, I think we can agree that things have been tough for a few years now and, related to that, many customers are becoming more discerning with their money and where they spend it. Customers also tend to be more impatient, value quick decisions, as well as good service. Therefore, if you make it hard for them, then they’re very likely to look elsewhere for what they want.
I don’t think that any sector of the economy escapes this reality and it applies, just as much, to the charity and social enterprise sectors as it does to the private sector.
This reality is complicated by the fact that the funding environment for charities and social enterprises has become much, much tougher in recent years. As a result, many social enterprises and charities are looking to provide products and services to the market in order to generate alternative and sustainable means of funding.
But, to do so, many need to realise that they are not just competing with each but also with the whole market.
So, if you run a social enterprise or a charity, ask yourself this:
This post was originally published on Customer Experience Magazine here.