Today’s interview is with Craig Dubitsky, the founder and CEO of hello products. They first came to my attention when I heard that Craig has his Skype address on the homepage of their website as a way of encouraging their customers to get in touch. I was even more intrigued when I found out they are reinventing a category in the consumer products market and having some phenomenal success. Craig joins me today to talk about what they are doing, why they are doing it, what makes them stand, what he’s learned along the way and their plans to make the world a friendlier place, starting with your mouth.
This interview follows on from my recent interview: Removing the ‘friction’ from the last mile of customer service – Interview with Yuval Brisker of TOA Technologies – and is number eighty five in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Here are the highlights of my interview with Craig:
About Craig (taken from his bio on hello’s website)
Craig Dubitsky, hello’s founder and CEO, is obsessed with design and transformational brands. He was an early investor and board member in Method, the co-founder of eos, CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon’s Advisory Board and a board member of Help. He’s a lover, not a fighter, and started hello because he was tired of hearing about a war in his mouth.