Today’s interview is with Dee Blick, bestselling business author, marketing consultant and Fellow of the Chartered Institute of Marketing. She agreed to join me to talk about her new book: The 15 Essential Marketing Masterclasses For Your Small Business.
This interview follows on from my recent interview: Business Growth Via Strategic Alliances….Done The Right Way – Interview with Marsha Wright – and is number seventy four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Dee:
About Dee (adapted from her website bio)
Dee is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. Fellowship is the highest status awarded by CIM, the World’s largest marketing body.
She has 29 years’ marketing experience gained from working initially with blue chip organisations and in the last 16 years with small and medium businesses. Dee has extensive experience in new product development and marketing strategy, with a track record of planning and delivering exceptional campaigns on a shoestring budget.
Dee is also a bestselling business author. Her first book, Powerful Marketing on a Shoestring Budget for Small Businesses, was the number one reader review rated small business marketing book on Amazon UK for over 12 months and is regularly in the top five bestselling small business marketing books. The sequel, The Ultimate Small Business Marketing Book , was released in June 2011. It immediately became the best selling small business marketing book on Amazon and remained in that position throughout 2012. It currently has over 100 five-star reader reviews on that site. It was also the best-selling marketing book in 2012 for the Chartered Institute of MarketingBookshop.
Dee has just published her third book, The 15 Essential Marketing Masterclasses for your Small Business, which is published by Wiley, the world’s biggest business book publisher.
She’s also an enthusiastic, quirky and entertaining Marketing Blogger. You can read her blogs and subscribe to a monthly dose.