Today’s interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book that he co-authored with Stanford A. Smith (@pushingsocial): Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
You might recognise Mark’s name from the blog as I interviewed him last year about his last book: Return On Influence in Influence marketing, Klout, social scoring and why they are important. However, this time around we were able to organise a podcast interview 🙂
This interview follows on from my recent interview: Outstanding brands become part of their customers story – Interview with Bernadette Jiwa – and is number sixty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Mark:
About Mark (taken from his blog)
Mark Schaefer is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. A few of his recent accomplishments include:
Mark Schaefer has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences. A career highlight was studying under Peter Drucker at Claremont Graduate University.
Mark is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the nation. Mark is the author of the best-selling books The Tao of Twitter and Return on Influence and has appeared in the New York Times, CBS This Morning, Fox News, INC Magazine, MSNBC, Business Week, Entrepreneur magazine, and many other publications.