Today’s interview is with Bernadette Jiwa, two time author of #1 Amazon Bestsellers, who agreed to talk to me about her new book (already a #1 Amazon Bestseller): The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
This interview follows on from my recent interview: Employee engagement and what it takes to be the best – Interview with Ryan Cheyne of Pets at Home – and is number sixty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Bernadette:
About Bernadette (adapted from the bio on her website)
Bernadette is a freelance brand story strategist and the author of #1 Amazon Bestsellers The Fortune Cookie Principle and Make Your Idea Matter. Her blog, The Story of Telling, was voted Best Australian Business Blog 2012. She created the marketing model The Fortune Cookie Principle™ and spoke about this and the secret to spreading ideas at TEDxPerth.
She’s also been named as one of The Top 100 Branding Experts To Follow On Twitter .
Bernadette consults with companies, entrepreneurs and business leaders from around the world to build their brands and business visions. She’s created brand names, communication strategies and brand stories to launch and evolve amazing, bold ideas; from a medical journal to a movement, businesses to blogs, books to Kickstarter projects, non-profits and more.
Bernadette grew up in Ireland, the storytelling capital of the world, where storytellers are revered and given the title seanchaí. Now she lives in one of the world’s most isolated cities (and best-kept secrets) Perth, Australia, surrounded by men (three boys, one good man).
You should check out here new book: The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one, check out her blog: The Story of Telling and say Hi! on Twitter @bernadettejiwa.