It was when they ranked No. 7 in the Sunday Times’ 100 Best Companies to work for in 2013 that I decided I’d like to find out more about what makes them tick and what makes them so successful.
This interview follows on the back of my last interview: Customers, customer service, customer experience and crystal balls – Interview with Dr Nicola Millard of BT and is number sixty in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Fabio:
About Fabio (taken from his Rackspace bio)
Fabio holds the honour of being of the longest-standing UK Racker, having joined the business back in 2003. He was one of a handful of Rackers who dreamed of greatness, and were prepared to demonstrate to the world just how different a hosting company could be when you added the magic ingredient of Fanatical Support. Nine years and a $1bn turnover later and the dream become reality.
Fabio’s Rackspace passions include brand development, on and offline advertising, customer and prospect communications, channel sales and ultimately attracting new customers to experience Fanatical Support.
He says he’d be hard pushed to pick the Rackspace value that most drives him, but ‘treating Rackers like Friends and Family’ holds a sacred spot in his heart – “having been here so long I do feel rather fatherly – but definitely the ‘cool Dad’ that gets to go to all his kids’ parties too!”
You can Join Fabio’s network on LinkedIn or find him and Rackspace on Twitter: @torlini and @rackspaceuk. Finally, do check out Rackspace’s blog, the awards they have won and their website: www.rackspace.co.uk to learn more about them.