Today’s interview is with Stan Phelps an “experience architect”, author, professor and popular keynote speaker. Hat tip for the idea for this interview goes to James Lawther who recently hosted a guest post (5 Easy Ways to Increase Employee Engagement) from Stan on his blog.
Stan recently published a new book: What’s Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture and joins us today to share some insight into the book and the lessons that businesses can draw from it.
This interview follows on the back of last week’s interview: How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy and is number fifty-seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Stan:
Stan Phelps is an “experience architect”, author, professor and popular keynote speaker. He believes that marketing must focus on meaningful differentiation to win the hearts of both employees and customers. Stan is a dynamic, top performing marketing executive with more the 20 years of experience in experiential marketing, customer experience, sponsorship activation, business development and relationship management. He’s the author of “What’s Your Purple Goldfish? 12 Ways to Win Customers and Influence Word of Mouth” and “What’s Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.“
He’s also the Chief Measurement Officer of, which was founded to focus on both customer and employee experience. Their goal is to help to make brands remark-able. Creating the little extras that give customers and employees something to talk, tweet, blog and post to Facebook about.
Their founding belief is that: “The longest and hardest nine inches in marketing is the distance between the brain and the heart of your customer.”
You can check out 9 INCH marketing here, connect with Stan via LinkedIn here, via Twitter @9INCHmarketing and grab a copy of his books via these links: “What’s Your Purple Goldfish? 12 Ways to Win Customers and Influence Word of Mouth” and “What’s Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.“