Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results.
This interview follows on the back of last week’s interview: Being Likeable, leadership, customer and employee engagement – Interview with Dave Kerpen and is number fifty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
I’ve written about the work that Hugh is doing before in Word of mouth marketing and how to get bloggers talking about your business.
Here’s the highlights from the interview I did with Hugh:
About Hugh (adapted from his Forth Metrics bio)
Hugh Anderson is a Scottish entrepreneur. He co-founded Forth Metrics Limited to create new, simple marketing analytics tools. The first tool, Inkybee, helps anyone doing blogger outreach by discovering blogs, managing the outreach process and measuring the results. It is currently in public beta.
Prior to Forth Metrics, Hugh was, and still is, a qualified chartered accountant with 20 years of experience in a variety of senior commercial and strategic roles in both small and large businesses. His most recent experience is as Finance Director for Searchbolt Limited, a technology company with new expertise in the field of internet search.
To start figuring out how you can start getting bloggers to talk about your business or brand and advocating on your behalf, download a copy of the report here: The Best Practice Guide for Effective Blogger Outreach and check out the public beta version of their new tool, Inkybee, too.