Today’s interview is with Sarah Wood of Unruly Media and follows on from my recent interview: Social business is not just social media, it takes real transformation – Interview with Brad W Martin and Vala Afshar of Enterasys.
Founded in 2006 by Scott Button, Matthew Cooke and Sarah Wood, Unruly has 120+ full time employees and offices in New York, San Francisco, Chicago, Detroit, LA, London, Berlin, Paris, Amsterdam, Stockholm and Sydney.
Unruly has delivered, tracked and audited 1.65 billion video views across 2,000+ successful social video campaigns for over 400 brands since 2007. Milestone campaigns include T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign and Coca-Cola’s Happiness series.
Unruly’s mission is simple: to deliver the most awesome social video campaigns on the planet.
However, it was when they ranked No. 27 in the Sunday Times’ 100 Best Small Companies to work for in 2012 that I decided I’d like to find out more about what makes them tick and what makes them so successful.
This interview makes up number forty-six in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Here’s the highlights from the interview I did with Sarah:
About Sarah (taken from her Unruly bio)
Sarah Wood is co-founder and COO of Unruly. She’s responsible for ensuring Unruly delivers the most awesome social video campaigns on the planet. Sarah convenes an MPhil course in Online Video Culture at the University of Cambridge and has been voted UK Female Entrepreneur of the Year, 2011. She spends way too much time watching clips on the Viral Video Chart with her kids.