Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys‘ transformation into a truly social business.
This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Vala’s name may be familiar to some of you as I interviewed him back in September 2011 in: What is a Chief Customer Officer.
There’s some great insights in interview and less theory and more ideas about what they have done, what works and what they have achieved. Below are the highlights from our interview but take a listen to the podcast for the full story:
About Vala and Brad (taken from their Enterasys bios)
Vala Afshar holds the new position of Chief Marketing Officer and Chief Customer Officer for Enterasys Networks. In this dynamic role, Afshar is responsible for global marketing of Enterasys, including brand awareness, demand generation, social media, PR, analyst relations, channel marketing and much more. In addition to leading global marketing, Afshar continues to excel in driving all global services and technical support functions for the company. In his 17 years at Enterasys, he and his support team have received numerous prestigious industry awards for outstanding support as well as service ratings that are unmatched in the industry.
Afshar is a recognized social media advocate, having been the keynote of several industry events including Salesforce’s “Dreamforce 2012”. His thought-leadership has been sought after by leading publications including Forbes, The Economist, ZDNet and many more. To his credit, Vala was recently named by InformationWeek as one of the “Top 10 Social Business Leaders”, Oct 2012 and recognized by Forbes as one of the “Industry Leaders Shaping CRM”, Oct 2012. Vala was also named “2012 Top 50 Men in Technology on Twitter” by Blue Focus Marketing.
Afshar recently co-authored a book entitled “The Pursuit of Social Business.” He earned a BS in Electrical Engineering from the University of Massachusetts.
Brad W. Martin is the Vice President of Quality and Engineering Operations for Enterasys Networks. At Enterasys, Martin is responsible for global software quality assurance, global engineering services, corporate program management, manufacturing technology, corporate quality control and continuous improvement. As the business lead for product and corporate quality, Martin leads a structured continuous improvement program that reaches across the business. Martin and his teams have implemented an award winning quality information infrastructure at Enterasys and have been recognized by industry publications and analyst groups for these achievements. Martin has presented the Enterasys structured quality approach at Aberdeen’s Product Design and Delivery Summit and he and his team were 2012 recipients of the “Manufacturing Leadership 100” awards in two quality leadership categories.
Martin joined Enterasys in 2000, has held a variety of increasingly senior-level engineering management positions. Previously, Martin was the Director of Global Engineering Services. Prior to Enterasys Martin was the Manager of Pre-Sale Engineering and Inside Sales at Hussey Seating Company.
Martin earned a BS in Mechanical Engineering from the University of Maine.
If you’re interested in learning more about Enterasys’ journey to social business excellence, you can pick up the book here, or reach out to Vala Afshar and Brad Martin on Twitter as they’d love to hear from you.