John is a legend when it comes to small business marketing and in our interview we talk about his latest book, why commitment and clarity are important to any business if you are to create fanatical fans and employees and shares some tips on how he keeps up to speed as a small business owner himself.
This interview follows my recent interview (CRM, social media, social business and the future – Interview with Jon Ferrara of Nimble) and makes up number forty in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.
Below are highlights from our interview:
About John (taken from his profile page)
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
You can check out the website for The Commitment Engine at www.makingworkworthit.com, pick up a copy here, and connect with John on Twitter @ducttape. John has also prepared a great free ebook that contains the answers and stories of business owners telling – What It Is About the Work They Do – that makes it worth it. You can download a copy here.
Thanks to eschipul for the image.
Note: I write these posts and conduct these interviews because I am passionate about companies that do great things and provide great service to their customers. I consult to companies to help them achieve this sort of greatness too. If you’d like to find out more then go here or get in touch here. Alternatively, to stay in touch and get access to more ideas not published here on the blog, then do sign up for my monthly newsletter here.