At the the Inbound Marketing UK conference that I wrote about in Inbound marketing is about content and context, I was able to catch up with a couple of the speakers for interviews for the blog. The first was with Mike Volpe, the Chief Marketing Officer of Hubspot, and you can check it out here: Inbound and content marketing may make up 80% of all marketing in the future.
Following on from the interview with Mike, I was also able to catch up with David Meerman Scott, the keynote speaker at the conference and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.
In the interview, we talk about inbound marketing, the impact on traditional marketing, what your inbound and traditional marketing ratio mix should be and newsjacking.
This interview makes up number thirty-eight in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.
Below are highlights from our interview:
About David (Taken from his website)
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
He is a recovering marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
David serves as an advisor to emerging companies in the marketing technology category including Eloqua (successful IPO in August 2012), HubSpot, VisibleGains, Speakerfile, GutCheck, and Newstex, as well as varied nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. Previously, he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant).
Thanks to surfmerchant for the image.