In Inbound marketing is about content and context, I reported back from Inbound Marketing UK. However, whilst there I was able to catch up with Mike Volpe, the Chief Marketing Officer of Hubspot, who was speaking at the conference. In the interview, we talked about inbound marketing, where people should start, how much of their marketing should be inbound/content focused and a bunch of other things.
This interview makes up number thirty-seven in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.
Below are highlights from our interview:
About Mike (taken from his LinkedIn profile)
I joined HubSpot as one of the first 5 employees, and since then we have grown to one of the top marketing software companies with over 4,500 customers and 220 employees.
In marketing, we have created a sophisticated lead generation machine, supporting over 60 sales reps by generating over 35,000 leads per month, all of which are scored and prioritized based on custom designed algorithms that estimate the probability of a lead closing into a sale, with the best leads going to the sales team, and the other leads going into a lead nurturing program with about a half-dozen different segments.
We also built a top brand in our market, created the largest social media presence for any B2B software company, won many awards for our marketing, generated over 600,000 views for our YouTube videos, built one of the top 10 marketing blogs, and grew a large online community that loves HubSpot. HubSpot’s marketing practices have been featured in over 20 different business and marketing books.
Thanks to Hubspot for the image.
Note: Given my experience with blogging and social media etc I am helping a number of clients with their inbound and content marketing needs, at the moment. If you want to talk about and how I could help your business too in that area then get in touch here. Alternatively, to stay in touch and get access to more ideas not published here on the blog, then do sign up for my monthly newsletter here.