Recently, I spoke to David Meerman Scott in Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott.
To follow that and as a result of my attendance at that conference, I met Richard Young (@richard_y), the Director of EMEA at Nimble. He arranged for me to speak to Jon Ferrara, the CEO of Nimble and a veteran and pioneer in the Customer Relationship Management (CRM) and Social CRM space.
In the interview, we have a broad ranging discussion about customer relationship management (CRM), social CRM, social media, social business, the changing nature of business, relationships in business and personal and professional effectiveness.
This interview makes up number thirty-nine in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.
Below are highlights from our interview:
About Jon (taken from his Nimble bio)
Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.
In 2009, Jon founded Nimble, Inc. and is ready to strike again!
You can connect with Jon on Twitter @jon_ferrara and Linkedin. Also, don’t forget to go to Nimble (www.nimble.com) and sign up for a free business trial. Normally, the free trial is for 30 days but if you email firstname.lastname@example.org and say that you heard this interview then they will extend that out to 90 days.
Thanks to jovenjames for the image.