Following on from my recent interview, Social customer service can make your business more customer focused – Interview with Joshua March, Conversocial, today I am very, very excited (this was one of my blogging goals this year!) to share with you an interview that I conducted with Chris Brogan CEO & President of Human Business Works, a business design company using publishing and media to provide tools and insights smarts to help professionals and business owners work better.
He’s been blogging since 1998 and his site, www.chrisbrogan.com, is one of the most popular business and marketing blogs in the world, ranked at number 3 in AdAge’s Power 150: A Ranking of Marketing Blogs.
The Impact Equation is Chris’ new book (co-written with Julien Smith) and is about how to get your important ideas distilled, spread across a platform that you’ve built, and cared for and understood by other people. It’s not a sequel to the New York Times bestseller, Trust Agents, but it does encompass a lot of what the authors have learned between the publication of that book and the years following.
This interview makes up number thirty in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.
Note: this interview did get recorded as a video too. However, there was a problem with my video camera so you only see still shots of my ugly mug (thank God, I hear you say) but the video and audio of Chris are good. If you are that way inclined you can click here and watch the video.
Below are highlights from our interview:
About Chris (adapted from his About page and his blog)
Chris is President and CEO of Human Business Works, a publishing and media company that focuses on business design. They work with professionals in any size company (from solo to 80K employees). That takes the shape of providing online courses, live keynote events, in-person education and events.
He blogs at [chrisbrogan.com], where he aims to find ways to help you improve your business and yourself.
Chris has appeared in several magazine and news articles from Forbes, The Boston Globe, Success, USA Today, and has appeared on TV shows like The Dr Phil Show. (Oddly, in conversations with people who aren’t into the online world, people are always more impressed with the Dr. Phil appearance than the New York Times bestseller thing.)
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
He has 12 years of experience in online networks, social communities, and other elements of digital business.
He has 16 years of enterprise telecommunications and wireless experience prior to all this.
You can pre-order a copy of his new book: The Impact Equation: Are You Making Things Happen or Just Making Noise? on Amazon here. If you haven’t already, you should check out his blog here and connect with him on Twitter @chrisbrogan.