Note: This post has been sponsored by Salesforce, but all narrative and opinion is my own.
There has been a lot of talk recently about what it is to be a Social Business or Enterprise. Amongst all of the talk there are a lot of different opinions of what it is and it isn’t. It seems to me that the truth is that being a Social Business will mean different things to different people and different companies.
And, that’s fair enough.
However, as readers of this blog will know, I like stories. Stories that shine a light on new ways of doing business. Particularly, stories of companies doing great things and those companies that are helping them achieve this.
Salesforce is one of those companies that are helping many businesses become more open, more transparent, more aligned with their customers needs and, as a result, more social.
Did you watch the video? Good.
Now, I liked the video for a couple of reasons:
“The experience would be that a customer would have access to Burberry across any device, anywhere and they would get the same feeling of the brand, feeling of the culture regardless of where, how and when they were accessing the brand.”
“To any CEO who is skeptical at all…..you have to, you have to create a social enterprise today, you have to be totally connected to everyone who touches your brand. If you don’t do that, then I don’t know what your business model is in five years.”
Powerful words. Are you ready to take up the challenge?
Thanks to Allan Reyes for the image.
Note: This is a Sponsored post and was been sponsored by Salesforce. However, all narrative and opinion is my own.