A few days ago there was an article that was posted on the Management Today website called: The top five professional services searched for on Twitter.
The article says that ‘over the past two years, there has been a 663% increase in people using Twitter to ask for business recommendations’.
According to Orange Business, the top five sectors who are benefiting from recommendations on Twitter are:
Now, you might be asking what this has to do with ‘Customer Focused Strategies to Grow Your Business’ the stated objective of this blog? The answer is simply that if your customers are there talking about your industry and asking for recommendations then why are you not there, why are you not visible and why are you not taking this opportunity to get to know your customers better and to build better relations with them?
The Management Today article finishes by saying:
“So, if you fall into one of the top five sectors generating leads from Twitter and you’re not on the social network yet, don’t be a twit. Start tweeting.”
However, for many firms this poses a very real problem….how to get started and what to focus on?
With that in mind, I thought I’d share with you a framework that I have used with clients to help them better understand the social media environment and plan what they want to do and achieve.
The framework breaks the social media environment and activity into 4 areas: Create, Curate, Connect and Converse.
If you look at how firms are successfully using social media to connect with customers then you will see that they will be doing many, if not all, of these areas.
Finally, this framework doesn’t mean that you need to do all of the C’s. In fact, there are examples of firms that are only active in one or two areas.
But, I hope the framework is helpful in breaking down the social media environment and where to get started. In addition, I hope it will give you a head-start on thinking about what to concentrate on with the aim of getting the most out of your social media activity and ultimately developing your skills and activity in all four areas.
If you want help getting started then just let me know by getting in touch here.
Thanks to NuageDeNuit | Chiara Vitellozzi for the image.