This is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses ‘build better relationships with their customers and their people’. You can pick up an electronic copy of the book for free by clicking on the THIRD button down in the left hand column or by clicking here.
The interviews were included to supplement my own thoughts and experience and add richness, depth and context. In the interviews, I asked them what they have done to drive their business’ success, customer focus and how they have built their employee and customer engagement.
The last interview in the series was with Stefan Töpfer of Winweb and is featured in Having everyone involved in customer service helps create a better customer experience.
This time round it is the turn of Justin Cooke, CEO of Fortune Cookie to share his insights.
Founded in 1997, Fortune Cookie is one of Europe’s most well-respected digital agencies, famous for delivering beautiful, findable, accessible websites that deliver stunning return on investment. Clients include Legal & General, UEFA, Prudential, TUI, UEFA, National Rail Enquiries, Metro International and Europcar. Over the past few years, websites designed by Fortune Cookie have been short-listed for major design awards a total of 50 times.
In 2009, GP Bullhound Media Momentum Awards ranked Fortune Cookie 36th in a ranked revenue-based league of the top 50 fastest growing digital media companies in Europe. In May 2009, Justin was voted Chair of the British Interactive Media Association and continues in that role to this day.
Justin agreed to talk to me and shared some insights on what he believes they do that has helped them build a truly customer-focused business and team. Here are some of his insights:
This is another great example of an established business that is leading its industry, empowering its team and delivering value for its customers.
Can you learn anything from their approach?
Remember, can pick up an electronic copy of the book for free by clicking on the THIRD button down in the left hand column or by clicking here.
Thanks to The_Warfield for the image.
Note: I write these posts because I am passionate about great service and helping companies get more value and growth out of the customer relationships they already have. If you’d like to find out more about how I do that then get in touch here. Alternatively, sign up for my monthly newsletter here.