I was browsing the other day when I came across this article on Mashable: Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]
What I found most interesting are the different words in the columns and what they imply, from an amateur or ‘kitchen-table’ psychology and behavioural perspective as, I believe, it can provide some insights into what we do, how we approach things and how that affects our ability to connect better with people around us and our customers.
Below is a clip of the infographic about the words that they found that seemed to get the most opens and those that don’t.
Let’s look at the “words to use” more closely and what they might imply:
Similarly, let’s look at the “words not to use” more closely and what they might imply:
So, it seems that the things we respond to relate to things like:
In short, it’s all about them. If we want to connect with people we need to make sure our messages benefit them and help them, not us, if we are to get noticed and responded to.