Today I wanted to do a bit of a reprise of an old post: Is your marketing both interesting and interested?. If you haven’t seen it then do check it out.
Anyway, the reason that I wanted to do this was twofold:
What were talking about was how to build better relationships with your network, your customers, your suppliers or partners and how you could combine offline and online activities and tools to help.
In his pithy post, Seth says that it helps to be both interesting and interested if we are to earn someone’s attention. But then goes on to ask, if it’s so obvious, then why is it so difficult?
For me, one of the key components to being interested in someone, such that you gain their attention and trust, is that you have to really listen to them. But, therein seems to lie the problem. if we think about how we are taught…….taught in school, taught how to market our businesses, taught how to network, as Martin Hill-Wilson across at BrainFoodExtra in his Customer Listening series asks:
“Can you remember ever being taught how to listen?”
It’s a great question and I’m not sure we are taught how to listen very well. Looking up ‘listen’ in the dictionary shows that a key component is ‘to pay attention’. Therefore, it seems that in order to earn attention we have to pay attention.
I mention this in my talk on Monday and a couple of the entrepreneurs and professionals piped up and asked for some tips on how best to do this. Here’s some ideas that I’ve used in the past that have helped me:
Can you think of other ways to pay attention that has earned you attention?