Over the summer, I’ve seen a few things that have got me to thinking about businesses, their brands, relationships with existing and new customers and how they grow their business.
The thing that interested me was how smaller or alternative ‘businesses’ are getting into brand extension. And, I found myself asking why?
First up, let me say that when I say ‘business’ I mean any person or group of people that are undertaking an activity for love, (com)passion or money.
First up there is Elbow, the band, who are turning their hand to releasing a beer of their own:
Second are the music bloggers that are now starting their own music labels:
There’s lots of other historic examples of brand extensions like
All of which seem to work (or not) to varying degrees.
But, what seems clear and typified by the comments in this article:
and the other articles listed is that extending your brand or business can be a tricky business, will excite lots of differing opinions and offer no guarantee of success.
Brand extension can help you grow and develop relationships with both new and existing customers but doing so can tread the fine line between building or damaging the trust that you have with your customers.
Overall, I believe that:
What do you think?