Late last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes I would be pursuing on the blog over the course of the year. One of them – Curate – was about finding and sharing content from different thought leaders, writers and entrepreneurs. I first thought that this would be only be via video interview but as it has turned out it will be via a combination of text, audio podcast and video.
First up in the series is an interview with Grant Leboff, author of Sticky Marketing, that just came out on January 3rd and is already high in the Amazon charts.
A quick summary of the interview:
Grant Leboff is one of the U.K’s leading Sales and Marketing experts.
His first book, Sales Therapy®, introduced businesses to a new and highly effective Sales philosophy. It made the Amazon top 10 bestseller list on publication and is one of the top selling books on Sales in the UK. It is now available worldwide.
Grant’s next book, Sticky Marketing, provides companies with the new principles of marketing so they can thrive in a Web enabled world.
Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web.
The old sales and marketing models are now obsolete. Grant provides businesses with Sales and Marketing strategies to be successful in this new environment.
You can pick up a copy of Sticky Marketing at Amazon here, connect with Grant here and here on Twitter, check the Sticky Marketing portal here and find out more about him here on LinkedIn.
Let me know what you think of my first delve into the world of multimedia in the comments below.