I was walking along the street the other day and I spotted this advert. It made me do a double take for a number of reasons (company specifics deleted):
What type of candidates would this advert attract? How motivated would they be to join this team or this company?
Now, I am sure that it may attract some great candidates who with leadership, training, mentoring and induction could turn into great team members. But, it seems to me that this advert was leaving a lot to chance.
If you want to deliver a great customer experience, a great place to work and a great team then it has to start before your employees start and one of the first places that they will come into contact with you is via your job advertisements. This is where your brand and your employee experience starts.This is where you start motivating the right people to apply for a place on the great team that you are building.
When you next commission a job advert, think about the first impression that you are making it’s often very hard to change.
6 Comments
It starts before you hire them http://bit.ly/cL1jMG Even your job ads count with it comes to building a customer experience focused biz
It starts before you hire them http://bit.ly/bEMnsE
New post today written after I saw a job ad in the window of a local business: It starts before u hire them http://bit.ly/cL1jMG Is this u?
Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.
I don’t even know how I got here, but I thought this post was good. Cheers!
Thanks for the post, keep posting stuff