In a recent post, Small business can and will win the race to focus on the customer I talked about a recent survey from IBM (IBM Global CEO Study), which identified that CEOs and business leaders believe that their ability to outperform their market and peers will be driven, primarily, by their ability to get closer to their customers.
Over the last few weeks I’ve been thinking and talking to lots of people about what this means and depending on who you talk to and what area of business they are in, it can mean very different things.
As some of you may know, I am a great lover of keeping things simple. So, here’s my boiled down, back to basics, 8 things that, I believe, any business can do to build better relationships with its customers:
I’m sure that I’ve probably missed something. What would you add to the list?
Thanks to wbd for the image.