In today’s modern world, in order to manage and grow your customer relationships you have to understand what type of relationship you have. There are various types of relationships that a customer can have with a business. The types listed below are some of the relationships that exist and form a continuum:
Why is this important? It’s important because if your are to plan on developing your relationship with your customers then it is useful to understand where you are currently on the continuum.
Where is your business on the continuum and where would you like it to be?
Thanks to Cuito Cuanavale for the image.