We all have seen that Social Media and how to use it in our businesses has been one of the big questions in 2009 and 2010. Many companies have jumped in and started using it to huge advantage in their businesses, whether in customer service, customer retention or building their brand and customer loyalty. But many, most I would suggest, are still on the sidelines and wondering what is all of this about, does it matter and how can they integrate the use of Social Media into their business.
Many companies have been stopped by the fact that the possibilities are huge and they don’t know where to get started. Many companies are deterred by idea that they have to change their communication style in the social media sphere from one of broadcast, associated with traditional marketing, to one of engagement and conversation.
Further, many businesses and their executives recognise that the internet, particularly the search engines, has a very long memory and mistakes or half-hearted attempts at leveraging social media tools can have a tendency to echo round the net for some time.
Therefore, here are 8 key questions that you can ask before you dive in:
1. What do you want to get out of it?
2. What are your customers doing online?
3. What are your competitors doing?
4. What sites/tools will you use?
5. What’s my voice?
6. Who’s responsible for it in your business?
7. How will you manage risk?
8. How will you measure Return on Investment (RoI)?
Are there other questions that you think a business should be asking before it dives into the pool of social media?
Thanks to arenamontanus for the photo