Just a short post today as we head into the bank holiday weekend here in the UK.
I was having a conversation the other day with the head of a branding agency about communicating with customers and print/TV advertising. It seems to me that the context for communicating with our customers has changed from one of broadcast, where who shouts the loudest in the most eye-catching way and in the most places wins…… to one where it is the business that engages the most people in meaningful and interesting dialogue that will win.
This is supported by some shocking survey results around that say that (check the report from PostRelease here):
This has huge implications for our businesses and requires some fundamental questions about how we market our businesses and communicate with our customers.
Here are some questions that, I think, we should be asking ourselves:
What do you think? How have the communication needs of your customers changed? What have you done to respond to these changing needs?
Thanks to duchessa for the photo