Vision and Leadership: Lessons from Invictus
February 26, 2010Customers making sales for me…I’d like to see that!!!
February 27, 2010
Just a very short post to share a clever idea that I came across. Maybe you can use it as inspiration for doing something different in yours, enjoy…
A new line of lawn furniture is no great media event but an outdoor furniture company that I heard about got great press for their new product made from recycled plastics.
How, you ask? They dropped the press release in the plastic milk cartons that are used to make the new lawn furniture. Then they MAILED THE CARTONS to the media.
The milk cartons were recycled but the press coverage was all new.
1 Comment
Marketingand driving site visitors to any weblog or product is incomplete with out good press release launch – and those are truly simple to build,difficulty is that folks get terrified in the case of generating something helpful or if it needs”mind juice” to flow. Regards!